FAMCO

The main challenge was to create a fresh and competitive visual identity without losing the recognition built around the existing FAMCO logo. The new direction needed to stand apart from competitors while remaining clearly connected to the established brand. It also needed to work consistently across social media, static campaigns, AI-generated motion content, and future marketing communication.

I researched FAMCO’s existing communication, UAE automotive and machinery brands, key competitors, B2B visual communication, and current digital creative trends. I explored how AI-generated visuals, CGI, motion, photography, typography, and modern compositions could work together to create a distinctive and contemporary brand experience while keeping the FAMCO logo recognisable.

I handled the project end-to-end, from strategy, research, and creative concept development to final presentation and brand guidelines. My role included creative direction, competitive analysis, AI visual development, social media design, AI motion video creation, campaign concepts, key visual development, and presentation design. I also created a structured brand guideline defining the visual system and its applications, helping FAMCO maintain a consistent and recognisable brand presence across future digital, social, campaign, and marketing communications.