VOLVO

The challenge was to communicate two very different messages while staying within Volvo’s highly refined and minimal brand language. The Eid communication needed to feel warm and relevant without losing the premium automotive character, while the used-car campaign had to build confidence around quality, inspection, and the assurance of buying a Volvo through the brand itself.

I studied Volvo’s global visual identity, Scandinavian design principles, automotive advertising, minimal compositions, product-focused photography, and the brand’s approach to safety and trust. For the used-car communication, I explored how certified pre-owned programmes communicate inspection, quality, reliability, and brand assurance while maintaining a premium visual tone.

I worked on the creative and visual development of both communications, from concept and art direction to final key visuals. This included automotive composition, vehicle presentation, imagery, typography, layout, and adapting Volvo’s clean design language to social media and campaign communication. The projects gave me an opportunity to work within a globally established visual system while finding creative ways to make each message feel relevant and engaging.