JEEP
Digital - 2026
I had the opportunity to work on a digital advertising campaign for Jeep UAE, focusing on the iconic Grand Cherokee SUV. The project involved developing impactful key visuals designed for digital media, with a focus on showcasing the vehicle’s premium character, performance, and strong road presence.
The creative direction was developed to create visually engaging automotive communication while maintaining the bold and distinctive character associated with Jeep.
CONCEPT
I worked on the creative development of the Grand Cherokee digital campaign, focusing on key visual design and overall visual direction. My role included concept development, art direction, composition, imagery selection, typography, product presentation, and final digital artwork. The project allowed me to apply automotive art direction and digital advertising skills to a globally recognized automotive brand while creating a strong visual presence for the UAE market.
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