ANTIEK

The main challenge was to create a ceramic brand that could stand apart from existing competitors while feeling contemporary, premium, and internationally relevant. The client wanted ANTIEK to establish a strong presence in the USA and European markets, which meant the identity needed to move beyond conventional tile-industry branding. The challenge was to create a clean and memorable visual language that could work consistently across physical spaces, digital platforms, product communication, and launch campaigns.

I researched the ceramic and tile industry, studying existing competitors, product presentation, international tile brands, and emerging visual trends across the USA, Europe, and India. I explored how colour, typography, geometry, materials, and minimal visual systems could be used to create a more contemporary ceramic brand. I also studied the different applications required for the identity, from social media and environmental branding to product communication and 3D visualisation, ensuring the system remained consistent across every touchpoint.

I was responsible for developing the complete branding and visual communication for ANTIEK at Roex Design. I created the logo and its underlying concept, building a minimal and clean identity around the brand’s ceramic products and international ambitions. My work covered Brand Strategy, Concept Development, Logo Design, Art Direction, Visual Identity, Social Media Design, Indoor & Outdoor Branding, Launch Communication, 3D Visualisation, CGI Rendering, and Final Artwork. I developed the brand story and visual language so ANTIEK could communicate consistently across digital and physical environments. The combination of a clean identity, product-focused storytelling, social communication, environmental branding, and 3D visuals helped create a contemporary brand presence designed to differentiate ANTIEK within the competitive ceramic market.