ASTON MARTIN

The challenge was to create a premium CGI experience that matched the sophisticated character of an Aston Martin while making the Vantage S visually powerful in a digital-media environment. Without relying on a physical shoot, the entire visual experience needed to be built in 3D. The challenge was to make the car feel realistic, desirable, and dynamic through carefully controlled lighting, reflections, camera movement, environments, and cinematic transitions.

I researched Aston Martin’s visual identity, the Vantage S design language, automotive photography, luxury-car advertising, and contemporary CGI automotive films. Particular attention was given to the car’s proportions, surfaces, materials, lighting behaviour, reflections, and performance-driven character. I also explored cinematic camera movements and visual transitions used in premium automotive communication to develop a direction that could make the 3D vehicle feel both physically realistic and emotionally engaging.

I independently handled the 3D and CGI visual development for the Aston Martin Vantage S motion film. My work included 3D Visualisation, CGI, Automotive Rendering, Material Development, Lighting, Camera Direction, Motion Design, Animation, Composition, and Final Visual Execution. The entire film was developed as a 3D-driven digital experience, allowing me to control every visual element—from the vehicle’s presentation and lighting to camera movement and cinematic composition. My focus was to create a refined automotive film that communicated the Vantage S through a combination of realism, motion, luxury, and visual impact.