CITROEN

The key challenge was to create a visual that could make the Citroën C4 stand out in a crowded automotive market while remaining fully aligned with the brand's established visual identity. The design needed to balance bold colours, modern compositions, automotive appeal, and strong product visibility. It also had to work effectively across different formats—from digital communication and social media to large-scale outdoor applications—without losing its visual impact or clarity.

I explored Citroën's global visual identity, automotive launch campaigns, colour systems, typography, composition, product-focused advertising, and contemporary digital advertising trends. I studied how colour, graphic shapes, contrast, and dynamic compositions can create instant visual recognition while allowing the vehicle to remain the hero. I also considered how the Key Visual would adapt across different digital and outdoor dimensions while maintaining consistency and impact.

I contributed to the creative development of the Citroën C4 launch Key Visual, focusing on visual concept, Art Direction, composition, colour treatment, and final execution. My role covered Creative Concept Development, Key Visual Design, Automotive Visual Design, Brand Guideline Application, Digital Adaptation, Outdoor Branding, and Final Artwork. The creative direction aimed to create a bold, colourful, and contemporary launch visual that captured attention while keeping the Citroën C4 central to the communication. The system was designed for flexibility, allowing consistent adaptation across digital, social media, and large-format outdoor applications.