DUBAI MUNICIPALITY

The first challenge was to visually communicate a long-term city strategy in a way that felt modern, progressive, and relevant to Dubai’s future ambitions. The second was more experimental—imagining a future where technology could understand our individual needs and influence everyday decisions. I developed a concept around an AI-powered food vending machine that could scan a person, understand what their body needs, and recommend what they should eat that day.

I explored Dubai’s smart-city initiatives, digital transformation, future urban experiences, AI-driven services, emerging technologies, and contemporary government communication. For the CGI concept, I researched human-machine interaction, AI personalization, futuristic retail experiences, smart vending systems, and speculative technology design. The focus was on making a futuristic idea feel visually believable rather than purely science fiction.

Both projects were developed by me independently, covering the creative thinking, visual concept, art direction, digital branding, CGI development, storytelling, and final execution. The work allowed me to combine government communication with future-focused creative thinking—translating Dubai’s long-term vision into digital visual language while also exploring how AI could become part of everyday life through an imaginative CGI experience.