EMAAR

The challenge was to create a sophisticated and consistent visual direction across multiple brand touchpoints while maintaining the premium positioning of the project. Each application, from the main catalogue to stationery and outdoor branding, needed to communicate the same level of quality, elegance, and attention to detail.

I researched premium real estate branding, luxury property catalogues, Dubai’s high-end residential market, editorial layouts, typography, photography, and large-format outdoor communication. This helped establish a refined visual direction that could work consistently across both detailed print communication and large-scale branding applications.

My role focused on creative direction and presentation development for the Dubai Hills project. I developed creative approaches, visual directions, presentation concepts, catalogue layouts, and branding ideas across stationery and outdoor applications. I worked on translating the project’s premium positioning into a clear and consistent visual language and presented the creative directions to stakeholders for review and development.