HONDA

The challenge in 2025 was to translate the event concept into a realistic 3D environment that could clearly communicate how the showroom launch could be arranged and experienced. The visualisation needed to help stakeholders understand spatial planning, vehicle placement, branding, customer flow, and the overall look of the event before implementation. In 2026, the focus shifted toward creating engaging automotive key visuals for digital communication.

I explored Honda’s existing brand language, automotive event experiences, showroom environments, vehicle presentation, spatial branding, and contemporary automotive digital campaigns. For the 3D event visualisation, I studied space planning, lighting, customer movement, display positioning, and branded environments. For the digital work, I explored automotive photography, CGI, composition, and key visual trends to create impactful vehicle-focused communication.

My role covered 3D visualisation, creative direction, event concept development, spatial presentation, and digital automotive design. In 2025, I used 3D to visualise the complete showroom launch environment, helping the team understand and present the event concept before execution. After the successful delivery, I continued working with Honda in 2026, creating key visuals for their vehicles across digital media, extending my contribution from physical event experiences into automotive digital communication.